![]() ![]() So, for example, the next time you get a blood test, the Health app will explain what each datapoint means and whether it's within expected ranges.Īpple's also adding a way to share health data with your family. It's also building more helpful information into the labs section of its Health app. The company said it's building "trends" into its Health app, showing whether you're more (or less) active. And if your likelihood of falling rises, Apple said it'll send an alert to warn you.Īpple's building other features to help decode health data into its Health app. Apple said the new datapoint, called "steadiness," is scientifically validated, and based on how you walk throughout the day. Now, it said the Health app will identify what your likelihood is to fall in the future. Apple said once a developer uploads their code to the company's servers, it'll automatically be tested across multiple devices, and then can be made easily available to beta testers.Ī couple years ago, Apple added a feature to the Apple Watch to call for help if you fall. Apple said in-app events will also be built into App Store search, a new App Store widget for iPhones and iPads, and on the product page for an app in the store.įinally, Apple announced a new feature called Xcode Cloud, designed to help test apps across multiple devices. "We created Swift and all of these other technologies and frameworks for one reason, to help you build the best possible apps, and the best place to discover those apps," said Susan Prescott, Apple's head of developer relations.Īpple also talked up new features to its App Store, saying it'll create a new "in-app events" feature that will be on the App Store homepage. ![]() That includes the sound isolation, scanning technologies and the Swift programming language. We weren't expecting Apple to directly respond to everything that's been going on, but the company did take a couple minutes during its WWDC presentation Monday to remind people of all the technology it makes available to developers. In a lawsuit with Fortnite maker Epic Games, was forced to defend its App Store and the up to 30% commission it charges for many in-app purchases. Staff authors are listed here.The past year, Apple's been under a lot of pressure from regulators and lawmakers concerned about its growing financial and industry power. Opinions expressed in this article are those of the guest author and not necessarily MarTech. Thanks for listening! We’ll be back soon with another episode of Marketing Land Live. Google confirms it will start blocking ‘annoying’ ads on Chrome next yearĪpple introduces HomePod: A premium speaker with Siri How Apple’s Intelligent Tracking Prevention works & why Google/Facebook could benefit most WWDC: Safari will block third-party ad trackers from following users around the web We invite you to subscribe via iTunes or Google Play Podcasts. ![]() You can listen here or use the link below to subscribe via your favorite podcast service. ![]() We also talk about Apple’s announcement of HomePod, its new, in-home speaker/assistant that will compete with Amazon Echo and Google Home - even though Apple seemed to purposely downplay that competition. In this week’s episode of our Marketing Land Live podcast, we discuss the Safari announcements and explain how they could impact the digital advertising landscape. (Google made headlines recently with its announcement that “annoying” ads will be blocked in its Chrome browser.) Apple also shared plans to have Safari block autoplay videos by default - a move that could have significant impact on video ads. Browsers have become a battleground for ads, and Apple announced its latest salvo this week at their annual WWDC (Worldwide Developers Conference): Safari will soon begin limiting third-party ad trackers from following users around the web. ![]()
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